Brand Media Strategy
Built on Real Market Data
EPitch is a free, AI-powered media strategy tool. Its automated algorithm runs deep research on your brand - benchmarking your category, decoding your competitors, and building a complete brand media strategy across every channel.
No sign-in. No cost. Your strategy is emailed to you.
Our data
An AI powered tool with research-firm depth
Every brand media strategy is grounded in the same data real research firms use - not guesswork. The algorithm cross-references 25M+ live data points and more against 3,00,000+ EP campaigns, so your plan is benchmarked against real market data, not estimates.
3,00,000+
EP campaigns referenced
15+ years
EP campaign experience
25M+ and more
Live data points from TAM, Nielsen, Kantar and more
Data sources the algorithm pulls from
How it works
From brief to brand media strategy
Tell Us About Your Brand
Your brand, website, campaign objective, top competitors and campaign requirements - takes about two minutes.
We Research Everything
EP's automated algorithm pulls from 25M+ live data points and more across TAM, Nielsen, Kantar, BARC to analyze your brand, market and competitors.
We Build Your Strategy
A personalized strategy is generated automatically - objectives, competitor decode, audience & media mix, and the investment case, built for your brand.
Delivered to Your Inbox
No logins, nothing to download from the site. Just your complete brand media strategy, emailed directly to you.
What you get
Everything your campaign strategy needs
From market research and competitor analysis to audience insights, media planning, and budgeting. This brand media strategy brings together every recommendation your campaign needs, tailored for your brand.
Market Snapshot
Where your brand stands today - category size, growth, and the white space worth chasing.
Competitor Decode
Up to 5 competitors benchmarked on spend, channels, and positioning - so you know what you're up against.
Audience & Media Mix
Who to target and where to reach them - TV, radio, OOH, digital and OTT, weighted to your objective.
The Media Plays
Concrete campaign plays mapped to your timeline and geography, not generic channel suggestions.
The Investment
A realistic budget allocation across channels, with the reasoning behind every rupee.
Creative Directions
Concrete creative territory recommendations - not just strategy slides, but a feel for what the campaign could look like.
Every format
One strategy. Every channel.
Outdoor
Newspaper
Influencer
BTL
Television
Cinema
Radio
Digital
Hoarding
Transit
Magazine
Gifting
Epitch in action
See what your brand media strategy looks like
Every section is researched, benchmarked and generated for your brand - here's the kind of detail your brief turns into.
The Investment
Recommended media mix
Budget allocated across channels based on your objective, target geography, and competitor benchmarking.
Budget allocation
About
AI-Powered media strategy builder
EPitch is an AI powered automated platform that turns a two-minute brief into a complete brand media strategy. There is no queue and no back-and-forth - the algorithm runs the research, benchmarks your category against 25M+ live data points and more, and writes the plan.
It is built by Excellent Publicity, a media buying and planning agency with 15+ years and 3,00,000+ campaigns across TV, radio, OOH, print, digital and OTT. That execution history is what the platform benchmarks against - and what turns the strategy into a live campaign when you're ready.
Explore Excellent PublicityAI powered
EPitch's algorithm does the deep research - reading the category, the competitors and the media landscape, then generating the strategy end to end.
Global integrated
One platform for every market and every format, so a brand launching in one city and a brand scaling across borders get the same depth of analysis.
Media buying and planning
Planning and buying sit together. The strategy is priced against what media actually costs, because Excellent Publicity buys it every day.
From the EP toolkit
Once you've planned it, verify it
Trusted by teams across the world
Frequently asked questions
Fill out the brief form on this page with your brand, campaign and contact details. EP's automated algorithm then runs deep research and builds a brand media strategy for you - benchmarking your category, decoding your competitors and mapping the channel mix to your objective. Your research-backed media plan is emailed to the address you provide, with nothing to upload or download here.
No sign-in required, and there's nothing to install. The AI powered media strategy builder collects everything it needs in one form, so you can submit your brief and move on - the platform does the research and comes back to you by email.
Seven fields, about two minutes. Your name and email so we know where to send the strategy; your brand name and website; your campaign objective or problem statement; your top competitors (up to five, and you can leave it blank if you'd rather the algorithm pick them); and a short campaign requirements note where you tell us target geography, budget and timeline. You can also attach a brief document, deck or spreadsheet if you have one. That's the whole brief the media strategy builder needs.
Most brands receive their brand media strategy within 2-3 business days of submitting the brief. Complex briefs - multiple geographies, or more than five competitors to decode - can take a little longer, and we'll let you know by email if that's the case.
No - the platform doesn't create an account for you or keep your brief on this site. Your submission goes directly into Excellent Publicity's internal records and the algorithm that builds your strategy, and is used only to build your brand media strategy and contact you about it. We don't sell it or share it with third parties.
First check your spam and promotions folders, and search your inbox for "Excellent Publicity" - strategy emails sometimes get filed there. If it still hasn't arrived 3 business days after you submitted, email us at inquiry@excellentpublicity.com with your brand name and the email address you used, and we'll resend it.
Not to get started. EPitch is a free AI powered automated platform that gives you a research-backed brand media strategy - category benchmarks, competitor decode, channel mix and a budget split - without an agency retainer. When you're ready to actually buy and run the campaign, Excellent Publicity handles execution end to end across TV, radio, OOH, print, digital and OTT, with 15+ years and 3,00,000+ campaigns behind the negotiation.
Ready to build your brand media strategy?
Share your brief today and let the algorithm put a research-backed media plan in your inbox.
Takes two minutes. No sign-in, no cost.